Product Marketing Manager

Job Summary

Owning the end-to-end product marketing for Follow Up Boss, the full-time remote Product Marketing Manager will develop positioning, messaging frameworks, and Go-To-Market strategies for flagship product launches while coordinating cross-functionally to ensure high-quality customer-facing assets.

Key responsibilities:

• Develop and execute GTM strategies for all Follow Up Boss product launches, including flagship features
• Build and maintain launch infrastructure, including playbooks and messaging frameworks, to ensure consistent and efficient product marketing
• Lead cross-functional collaboration across Product, Legal, Support, and Marketing teams to drive alignment and readiness for product launches

Required qualifications:

• 3-5+ years of product marketing experience, preferably in B2B SaaS or product-led businesses
• Proven track record of managing complex, cross-functional product launches from start to finish
• Exceptional writing and content development skills across various channels, including email and web
• Experience in building Go-To-Market systems and processes, not just executing launches
• Strong ability to influence cross-functional teams without direct authority