Product Marketing Manager
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Job Summary
To support a growing public sector focus, the fully remote Product Marketing Manager will craft compelling messaging, develop product positioning, and manage go-to-market strategies to drive demand and enhance customer engagement.
Key responsibilities
- Own product positioning, messaging, and value propositions across the assigned portfolio
- Analyze market trends and campaign performance to provide actionable insights for product enhancements and go-to-market strategies
- Collaborate with cross-functional teams to execute integrated marketing campaigns and support product launches
Required qualifications
- 7-10 years of product marketing experience, preferably in B2B or B2G SaaS for the public sector
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Proficiency in CRM and marketing automation platforms, such as Salesforce
- Experience with analytics/BI tools like Tableau or PowerBI
- Strong project management skills with the ability to manage multiple priorities simultaneously
Complete Job Description
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