Product Marketing Manager
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Job Summary
Experienced in product marketing, the remote Product Marketing Manager will develop and execute go-to-market strategies for new product areas, collaborate across teams, and provide market intelligence to drive growth in procurement and finance sectors.
Key Responsibilities
- Develop and execute go-to-market plans for new product areas, including launch strategy and post-launch measurement
- Partner with product and sales to define target segments, buyer personas, and drive cross-functional alignment
- Lead the adaptation of marketing and sales assets to meet the specific needs of different industries
Required Qualifications
- 4+ years of experience in product marketing with ownership of go-to-market plans and launches
- Hands-on experience with invoice automation, procurement, or procure-to-pay software
- Experience in adapting positioning and marketing assets for various customer segments
- Strong understanding of procurement workflows and market trends
- Experience in B2B SaaS, particularly in procurement or finance technology
Complete Job Description
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