Product Marketing Manager
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Job Summary
Leading the product marketing strategy for a business unit, the full-time salaried Product Marketing Manager will drive customer value and market success by developing compelling messaging, executing marketing campaigns, and facilitating product launches, while working in a hybrid environment.
Key responsibilities:
- Serve as the primary product marketing partner, understanding strategy, product portfolio, and competitive landscape
- Develop and execute multi-channel marketing plans to create awareness, generate leads, and drive product adoption
- Analyze market research to identify trends and opportunities, and manage sales enablement materials
Required qualifications:
- Bachelor's degree in marketing, business, communications, or a related field
- 3-5+ years of experience in product marketing, B2B marketing, or related fields
- Strong understanding of B2B buyers and sales cycles
- Experience with SaaS or subscription-based products preferred
- Proactive self-starter with strong project management skills
Complete Job Description
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