Programmatic Manager B2B

Job Summary

To lead and scale a growing B2B programmatic practice, the full-time remote Programmatic Manager B2B will oversee day-to-day campaign operations, drive campaign excellence, and support client relationships while contributing programmatic expertise to new business opportunities.

Key responsibilities

• Leading B2B programmatic strategy development to align audience, messaging, and media delivery with client business objectives
• Managing campaign execution and optimization across various programmatic programs including display, video, and ABM-driven initiatives
• Collaborating with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics

Required qualifications

• 2-3+ years of hands-on experience managing programmatic campaigns, preferably in a B2B or enterprise context
• Strong understanding of B2B buying journeys, including account-based marketing and funnel-stage optimization
• Experience with DSPs and ad serving platforms, as well as CRM integrations for audience activation
• Demonstrated ability to analyze programmatic performance and connect campaign metrics to broader business outcomes
• Working knowledge of B2B analytics and martech ecosystems such as Google Analytics and Demandbase