Regional Director of Digital Marketing

Job Summary

Leading the strategy and execution of paid digital and social campaigns, the full-time Regional Director of Digital Marketing will manage the Ticketmaster partnership and drive ticket sales for live events across Hard Rock properties in a remote setting.

Key Responsibilities

• Own the marketing partnership with Ticketmaster, guiding budget allocation and strategy for digital campaigns
• Implement and optimize tracking mechanisms for Hard Rock Live campaigns, contributing to campaign attribution and performance monitoring
• Direct media buying and creative agencies, ensuring efficient workflows and project management across various digital platforms

Required Qualifications

• 10+ years of hands-on paid digital media experience with direct campaign management across paid social and search
• Experience in event-based entertainment campaigns with a focus on ticket sales optimization
• Strong understanding of audience targeting and conversion optimization strategies
• Proficiency with campaign reporting and data visualization tools
• Hands-on experience with campaign tracking implementation and troubleshooting