Retail/QSR Advertising Strategist
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Job Summary
Bringing expertise in retail and QSR advertising, the full-time Vertical Strategist will develop tailored advertising solutions, author audience-first proposals, and collaborate with sales teams to enhance client engagement and drive results.
Key Responsibilities
- Lead RFP responses by creating customized advertising solutions for retail and QSR clients
- Build audience-led narratives that leverage Yahoo's data insights and scale for compelling client pitches
- Manage timelines and collaborate with cross-functional teams to ensure high-quality proposal submissions
Required Qualifications
- 5-7 years of experience in digital media, advertising strategy, or agency planning, specifically in Retail, E-Commerce, or QSR verticals
- Deep understanding of retail advertising, shopper marketing, and omnichannel digital strategies
- Experience using generative AI tools for automating workflows and extracting data insights
- Strong data literacy to build data-backed strategic recommendations
- Collaborative approach with the ability to adapt to changing workflows under tight deadlines
Complete Job Description
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