Retention Marketing Manager

Job Summary

Responsible for enterprise client retention and engagement, the remote Enterprise Retention Marketing Manager will execute targeted marketing strategies, oversee critical communication initiatives, and collaborate cross-functionally to enhance client satisfaction and loyalty.

Key responsibilities

• Execute overarching retention marketing strategies for enterprise clients, focusing on advisor and home office audiences
• Create and optimize targeted marketing strategies to proactively engage and retain strategic business relationships
• Lead high-profile enterprise initiatives and craft advisor communication strategies to foster engagement and retention

Required qualifications

• Bachelor's degree in marketing, public relations, business management, or a related field preferred, or equivalent work experience
• 6+ years of retention marketing experience, including segmentation and personalization across multiple channels
• Experience leading complex cross-functional initiatives and influencing stakeholders
• Proven success in executing data-driven retention and engagement strategies with measurable results
• In-depth knowledge of marketing automation tools, preferably Eloqua