Retention Marketing Manager
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Job Summary
Owning the lifecycle marketing strategy and execution for retention goals, the full-time Retention Marketing Manager will design, launch, and manage customer journey campaigns while working remotely to enhance customer engagement and reduce churn.
Key responsibilities
- Develop and execute end-to-end customer journey campaigns across email, in-product, push, and SMS channels
- Collaborate with cross-functional teams to create personalized onboarding programs and proactive interventions for customer retention
- Analyze campaign performance and customer insights to measure effectiveness and optimize retention strategies
Required qualifications
- Bachelor's Degree in a relevant field
- 5+ years of CRM marketing experience in B2C or B2B digital marketing
- Experience with lifecycle email campaigns for SaaS or subscription products (3-5+ years)
- Strong analytical skills to interpret data and measure campaign performance
- Proficiency in project management software and data analysis tools
Complete Job Description
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