Revenue Lifecycle Marketing Manager

Job Summary

Seeking a strategic and data-driven Revenue Lifecycle Marketing Manager, this full-time remote position will manage the marketing strategy across the customer lifecycle, focusing on onboarding, adoption, expansion, renewal, and advocacy to enhance customer engagement and drive revenue growth.

Key Responsibilities

• Own the end-to-end customer lifecycle marketing strategy, developing journey maps and scalable programs to improve activation and retention
• Build automated onboarding journeys and educational campaigns to accelerate product adoption and enhance customer health
• Create cross-sell and upsell campaigns while generating qualified expansion opportunities for Customer Success and Sales

Required Qualifications

• 5-8 years of experience in Lifecycle Marketing, Customer Marketing, CRM Marketing, or Marketing Automation
• Experience in B2B SaaS, fintech, payments, hospitality technology, or vertical SaaS
• Proven success in building lifecycle marketing programs that improve retention, adoption, and expansion
• Experience with CRM and marketing automation platforms
• Strong analytical skills with a track record of measuring campaign performance and customer behavior