Search Lead, Paid Marketing

Job Summary

To support a growing marketing team, the full-time Search Lead, Paid Marketing will own the strategy and execution of paid search campaigns across Google Ads and Microsoft Ads, driving qualified leads while working remotely.

Key responsibilities

• Partner with senior marketing leadership to translate growth strategy into paid search campaign plans and execute them across various platforms
• Lead audits of keywords and search terms, implementing exclusion strategies to optimize budget and performance
• Own campaign reporting and deliver clear analysis and recommendations to stakeholders to enhance performance

Required qualifications

• 5+ years of hands-on paid search experience, preferably in an agency setting managing multiple accounts
• Deep expertise in Google Ads, including Search, Performance Max, and Smart Bidding
• Experience with Google Ads Editor, scripts, or APIs for bulk campaign management
• Strong troubleshooting skills in conversion tracking, GA4, GTM, and attribution issues
• Advanced Excel or Google Sheets skills, including pivot tables and complex formulas