SEM Strategist

Job Summary

Driving the strategic direction and growth of key paid search categories, the full-time remote SEM Strategist will develop scalable growth strategies, influence cross-functional initiatives, and champion innovation to achieve business outcomes.

Key responsibilities:

• Own the strategic direction and growth plans for key categories, developing short-term and long-term strategies aligned with business objectives
• Analyze performance trends and communicate strategic recommendations to stakeholders while driving category growth through data-driven decision-making
• Design and implement testing frameworks to support category growth, scaling successful initiatives across additional categories

Required qualifications:

• 8+ years of experience in Paid Search / SEM, including extensive experience with Google Ads and Microsoft Ads
• Proven track record of owning and growing large-scale PPC programs with measurable business impact
• Advanced understanding of automation, smart bidding strategies, and audience targeting
• Strong forecasting, planning, and performance analysis experience
• Bachelor's Degree required