Senior Analyst, Tag Management

Job Summary

Owning the tagging and tracking layer for marketing measurement, the remote Senior Analyst, Tag Management will manage third-party vendor tags, ensure data integrity across multiple platforms, and govern tracking specifications while collaborating closely with various teams.

Key responsibilities

• Oversee third-party tag vendor governance and implementation for advertising and marketing tags
• Maintain a governed tag inventory and monitor tag health to ensure accurate data collection
• Translate marketing measurement requirements into technical tracking specifications and validate data layer integrity

Required qualifications

• 5+ years of hands-on experience in web analytics implementation or tag management
• Deep experience with enterprise tag management systems such as Tealium iQ or Google Tag Manager
• Strong JavaScript and browser debugging skills for diagnosing tag firing issues
• Experience implementing third-party advertising tags and understanding campaign tracking mechanics
• Proficient in SQL for querying event and clickstream data to validate implementations