Senior Analytics Analyst
Job Summary
To support measurement and performance insights across paid media and digital experiences for healthcare clients, the full-time Senior Analytics Analyst will manage campaign measurement, optimize paid media performance, and ensure proper tracking of digital properties in a remote-friendly environment.
Key responsibilities
- Support the development and maintenance of measurement frameworks for paid media campaigns across various channels
- Analyze user behavior and conversion funnels to derive insights from website and digital analytics
- Build and maintain dashboards and reports, translating data into clear narratives for diverse audiences
Required qualifications
- Bachelor's Degree in Marketing, Data Management, Economics, Statistics, Mathematics, Data Science, or a related field, or equivalent work experience
- 2-4 years of experience in digital analytics, paid media measurement, or marketing analytics
- Familiarity with analytics platforms such as Google Analytics 4 and Adobe Analytics
- Working knowledge of tag management tools like Google Tag Manager and Tealium
- Basic SQL or data manipulation experience is a plus
Complete Job Description
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