Senior Associate, Performance Marketing

Job Summary

Working remotely in a full-time capacity, the Senior Associate, Performance Marketing will manage campaign execution, optimization, and reporting across paid social channels while collaborating closely with the Manager to ensure alignment with media strategies.

Key responsibilities

• Launch, monitor, optimize, and report on media campaigns across paid social channels, with potential involvement in paid search and programmatic campaigns
• Own daily optimization, budget pacing, and in-platform troubleshooting to maintain campaign performance
• Analyze performance data to refine tactics and support media planning with actuals and audience execution

Required qualifications

• 3+ years of media buying experience within paid social, with a strong working knowledge of paid search
• Proficiency in the Google/Microsoft Suite and project management tools (monday.com, Asana, or ClickUp)
• Familiarity with AI-enabled platform features and automation (Advantage+, Performance Max, smart bidding) is a plus
• Strong command of qualitative and quantitative aspects of paid media
• A keen eye for creative content and current marketing trends