Senior Associate, Retention Marketing

Job Summary

Strategically driving customer engagement, the full-time Senior Associate, Retention Marketing will manage CRM campaign strategies, execute retention marketing initiatives across various channels, and collaborate with cross-functional teams in a remote environment.

Key responsibilities

• Create and implement CRM campaign strategies for customer lifecycle communications
• Build, launch, and optimize retention marketing campaigns using first-party platforms
• Analyze campaign performance and provide insights to improve future initiatives

Required qualifications

• 4+ years of experience in CRM or email marketing
• Familiarity with CRM technology and marketing automation platforms
• Basic knowledge of SQL, HTML, and data visualization tools
• Understanding of email industry best practices, including A/B testing and segmentation
• Bachelor's degree or equivalent experience