Senior Associate, Retention Marketing

Job Summary

To enhance customer retention, the full-time Senior Associate, Retention Marketing will execute marketing campaigns across email, SMS, and iOS app push, manage CRM operations, and collaborate with cross-functional teams in a remote setting.

Key Responsibilities:

• Oversee day-to-day execution of campaigns, including setup, QA, deployment, and troubleshooting
• Build and optimize automated lifecycle programs and triggered campaigns with personalization and segmentation
• Monitor campaign performance, resolve issues, and stay updated on emerging CRM technologies and best practices

Required Qualifications:

• 3-5 years of relevant marketing experience, particularly in retention, CRM, or email marketing, preferably in e-commerce or luxury retail
• Hands-on experience with enterprise CRM/ESP platforms, with a strong preference for Klaviyo
• Experience in building automated lifecycle programs and understanding audience strategy and personalization
• Familiarity with e-commerce platforms, especially Shopify, and basic HTML/CSS knowledge for email troubleshooting
• Strong analytical skills with experience using tools like Excel and Google Analytics to derive insights