Senior B2B Marketing Director

Job Summary

Leading the B2B Marketing function, the full-time Senior B2B Marketing Director will develop strategies and programs to create demand, enhance market positioning, and drive commercial growth while working remotely.

Key responsibilities

• Oversee the evolution of Fetch's B2B positioning and narrative, translating products and data into compelling stories for partners
• Develop and implement scalable demand generation strategies and integrated marketing programs to nurture and convert priority partner audiences
• Lead the planning and execution of events and experiences that build industry relevance and deepen partner relationships

Required qualifications

• 12+ years of progressive experience in senior B2B marketing roles within technology, advertising, commerce, or related fields
• Strong understanding of the CPG, retail, advertising, and commerce landscapes, with experience in developing B2B positioning and vertical marketing strategies
• Proven ability to build integrated demand generation programs that connect marketing investment to measurable business outcomes
• Experience leading event and experiential marketing strategies that balance brand building and demand generation
• Demonstrated success in building and leading high-performing teams while managing budgets and strategic investments