Senior B2B Marketing Manager

Job Summary

To shape and lead integrated marketing strategies across various healthcare market segments, the full-time Senior B2B Marketing Manager will manage the HCP value chain, develop B2B messaging standards, and oversee complex marketing programs, all while working remotely.

Key responsibilities

• Own the enterprise marketing strategy for the HCP value chain, focusing on acquisition, engagement, retention, and monetization
• Establish B2B messaging standards and manage the development of marketing collateral across all B2B lines of business
• Lead significant marketing programs, collaborating with cross-functional teams to evaluate performance and recommend strategic shifts

Required qualifications

• Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or a related field with at least 12 years of relevant experience, or a Master's degree with 8 years, or a PhD with 5 years
• Broad expertise in developing B2B marketing and commercialization strategies for healthcare providers
• Understanding of clinician mindset and prescriber workflows
• Demonstrated experience managing large cross-functional programs and providing operational oversight
• Recognized subject matter expertise and thought leadership in B2B marketing practices