Senior Brand Manager

Job Summary

Taking full ownership of Bocce's Bakery, the full-time Senior Brand Manager will lead brand strategy, innovation, and performance while working remotely to drive growth and execution across various marketing channels.

Key responsibilities:

• Own the brand end-to-end, including strategy, annual priorities, and brand health management
• Develop and lead the annual brand plan, translating insights into growth opportunities
• Monitor brand performance metrics and identify actions needed to enhance revenue and market presence

Required qualifications:

• 6+ years of brand management or marketing experience within CPG, preferably in food, beverage, or pet sectors
• Proven experience owning a brand or significant portion of a brand business with accountability for strategy and performance
• Strong commercial acumen with the ability to link brand decisions to financial outcomes
• Experience in leading innovation and commercialization processes, including packaging and go-to-market strategies
• Familiarity with syndicated and retailer data analysis to inform brand decisions