Senior Brand Manager

Job Summary

Owning the brand strategy and execution for Bocce's Bakery, the full-time Senior Brand Manager will lead initiatives across marketing, innovation, and performance while working remotely in a dynamic, fast-paced environment.

Key responsibilities:

• Manage all aspects of Bocce's Bakery, including brand strategy, health, and project initiatives
• Develop and implement the annual brand plan based on consumer and market insights
• Monitor and analyze brand performance metrics to identify gaps and opportunities for growth

Required qualifications:

• 6+ years of brand management or marketing experience in CPG, preferably in food, beverage, or pet sectors
• Proven experience in owning a brand or significant portion of a brand business with accountability for performance
• Strong commercial acumen and ability to link brand decisions to financial outcomes
• Experience in leading innovation and commercialization processes
• Familiarity with syndicated and retailer data analysis to inform brand strategies