Senior Brand Manager
Job Summary
Leading the commercialization of innovative products, the full-time Senior Brand Manager will manage early-stage product development, oversee the 36-month growth pipeline, and collaborate cross-functionally to launch market-ready solutions in a remote or onsite environment.
Key Responsibilities
- Lead the commercial development of the innovation pipeline, translating consumer insights into scalable brand extensions
- Serve as the brand lead through the stage-gate innovation process, managing business case development and launch timelines
- Develop product concepts and value propositions while partnering with Consumer Insights for testing and validation
Required Qualifications
- 6-9+ years of experience in Brand Management, Product Marketing, or Innovation within CPG or dietary supplements
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred
- Proven track record of managing products through a formal stage-gate commercialization process
- Advanced proficiency in Excel, PowerPoint, and data analysis tools like SPINS, IRI, or Nielsen
- Deep understanding of product requirements across various sales channels including DTC and Amazon
Complete Job Description
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