Senior Brand Manager

Job Summary

Experienced marketers will find a full-time remote Senior Brand Manager opportunity focused on developing go-to-market strategies, building brand plans, and translating consumer insights into impactful activations across various channels.

Key responsibilities

• Develop the go-to-market strategy for campaigns and product launches, ensuring integrated execution
• Build brand plans in collaboration with creative, social, events, and partnerships teams to drive brand awareness and loyalty
• Utilize data and consumer insights to refine brand strategies and report performance to cross-functional partners

Required qualifications

• 6+ years of experience in brand management or a related marketing role, preferably in CPG
• Proven track record of executing integrated brand plans and go-to-market strategies
• Experience in a DTC-first business with exposure to omnichannel marketing, including Amazon and retail
• Strong ability to translate consumer insights into compelling marketing initiatives
• Excellent project management skills with a collaborative, cross-functional approach