Senior Brand Manager
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Job Summary
To drive the growth and profitability of the Cello brand, the full-time salaried Senior Brand Manager will lead brand strategies, manage P&L performance, and identify market opportunities while collaborating with cross-functional teams.
Key responsibilities
- Lead the development and execution of brand strategies to ensure long-term success and market leadership
- Own brand P&L performance, balancing growth and investment decisions to meet business objectives
- Drive innovation initiatives and develop integrated marketing programs to enhance brand equity and performance
Required qualifications
- 5+ years of consumer packaged goods marketing experience with P&L responsibility
- Bachelor's degree required; MBA preferred
- Demonstrated success in leading innovation and new product launches
- Experience executing integrated marketing programs across various channels
- Hands-on experience with syndicated data sources for performance analysis and business insights
Complete Job Description
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