Senior Brand Manager, B2B

Job Summary

Ambitious marketers will find a full-time remote opportunity as a Senior Brand Manager, B2B, responsible for driving the go-to-market strategy for NordicTrack's commercial portfolio, focusing on customer insights, creative strategy, and demand generation primarily in the Pilates segment.

Key responsibilities

• Translate customer insights into creative strategies and campaigns that drive commercial growth
• Define market segments and establish the value proposition for NordicTrack's offerings to commercial buyers
• Collaborate with sales teams to provide insights, assets, and qualified demand necessary for achieving growth and margin goals

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 5-7 years of experience in brand marketing, product marketing, or go-to-market roles for physical products
• Proven ability to translate customer insights into measurable creative strategies and assets
• Experience with paid media and digital marketing strategies focused on lead generation
• Demonstrated success in partnering with sales organizations and adjusting campaigns based on performance metrics