Senior Brand Marketing Manager

Job Summary

Experienced marketers will find a full-time salaried Senior Brand Marketing Manager opportunity focused on developing sector-specific content, managing public relations efforts, and overseeing analyst relations to enhance brand visibility in regulated markets.

Key responsibilities

• Develop and execute a sector content strategy that aligns with named buyers and their specific problems
• Manage public relations initiatives, including agency coordination and trade press engagement
• Oversee analyst relations to ensure consistent engagement and validation from industry analysts

Required qualifications

• 5-10+ years of experience in brand, content, communications, or product marketing, with at least two years in a lead role
• Proven experience in a regulated industry such as healthcare, life sciences, or government contracting
• Demonstrable success in earned media placements and analyst relations, particularly with firms like Gartner
• Experience managing measurable events and campaigns, with a focus on outcomes
• Strong ability to translate complex technical information into accessible content for targeted buyers