Senior Brand Marketing Manager

Job Summary

Seeking a full-time Senior Brand Marketing Manager, this remote position will lead the strategy, execution, and optimization of the national brand campaign, managing relationships with creative and media agencies to ensure a cohesive brand narrative across multiple channels.

Key responsibilities

• Lead the strategy and execution of the national brand campaign, aligning milestones, budget, and outcomes
• Translate the brand platform into an integrated campaign plan across paid, owned, and earned channels
• Develop and maintain the enterprise brand messaging framework, adapting messaging for various audiences and channels

Required qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field, or equivalent professional experience
• 10+ years of experience in brand and integrated marketing, including national campaigns
• Demonstrated ownership of messaging frameworks and brand narratives across multiple audiences and channels
• Proven experience managing external creative and media agencies with budget responsibility
• Experience with campaign measurement and brand tracking