Senior Brand Strategy Lead

Job Summary

Hands-on and strategically minded, the full-time Senior Brand Strategy Lead will develop and implement positioning, content, and communication strategies across diverse products while leveraging AI tools to enhance marketing output in a fully remote environment.

Key responsibilities

• Own the market positioning and messaging for Threecolts' products, ensuring alignment with audience needs and values
• Develop substantial content and editorial strategies, including SEO and keyword planning, to enhance brand visibility and engagement
• Manage social presence, PR activities, and influencer strategies to shape external narratives and support marketing campaigns

Required qualifications

• 7+ years of experience in Brand, Content, Product Marketing, or related roles within e-commerce or B2B SaaS
• Deep understanding of marketplace dynamics, particularly with platforms like Amazon and Walmart
• Proven experience in creating differentiated positioning and messaging for various audiences
• Strong content strategy background, including editorial planning and distribution
• Hands-on experience with AI tools for marketing and content creation