Senior Brand Strategy Manager

Job Summary

Leading the Partner Brand Strategy workstream for a portfolio of over 100 university partners, the full-time Senior Brand Strategy Manager will develop brand positioning and messaging, manage a team of Brand Strategists, and ensure alignment with cross-functional teams, all while working remotely.

Key responsibilities

• Own the brief pipeline by translating marketing briefs into creative briefs for various channel campaigns
• Develop differentiated brand positioning and messaging grounded in competitive landscape mapping and performance insights
• Lead cross-functional alignment with Integrated Marketing, Content Strategy, SEO/AEO, and other teams on Brand Strategy priorities

Required qualifications

• 6-8 years of experience as a brand strategist or planner, including team leadership and practice development
• Experience in developing brand positioning and messaging across multiple brands or accounts
• Strong research skills to build student personas and create clear brand narratives from first-party data
• Working knowledge of answer engine optimization (AEO) and its application in AI search and content guidelines
• Master's degree in Marketing, Communications, or a related field is preferred