Senior Campaign Manager

Job Summary

Owning the strategic vision for the social and content program, the full-time Senior Campaign Manager will develop and execute integrated content strategies across multiple platforms, including Meta, LinkedIn, YouTube, and TikTok, while fostering community engagement and brand relevance in a flexible or remote work environment.

Key Responsibilities

• Define and implement the social strategy and positioning for ServiceNow across various platforms, aligning with editorial calendars and audience engagement patterns
• Develop integrated content architectures that reflect the brand's positioning and ensure consistency across all social media channels
• Activate and cultivate the community of practitioners and decision-makers to drive engagement and strengthen brand perception through culturally relevant campaigns

Required Qualifications

• 10+ years of experience in social and content strategy with a proven track record in building differentiated brand strategies
• Deep platform fluency in LinkedIn, Meta, TikTok, YouTube, and emerging platforms, with an understanding of audience behaviors and engagement dynamics
• Strong brief-writing and strategic communication skills, capable of distilling complex challenges into actionable narratives
• Data literacy with the ability to define KPIs and interpret performance metrics for strategic decision-making
• Experience in B2B or tech industries, particularly in areas where audience trust and thought leadership are critical