Senior Campaign Manager

Job Summary

Owning integrated marketing campaigns with a strong emphasis on account-based marketing (ABM), the full-time Senior Campaign Manager will build and execute tiered account programs, partner with Sales to prioritize target accounts, and manage email and content syndication programs in a remote environment.

Key responsibilities

• Develop and execute demand generation strategies and integrated multi-channel campaigns aligned with sales priorities
• Lead the operational execution of the ABM program, including account prioritization and campaign performance tracking
• Collaborate with cross-functional teams to create coordinated marketing efforts that drive pipeline growth and engagement

Required qualifications

• Bachelor's degree in marketing, digital marketing, or a related field
• 8+ years of experience in integrated marketing, campaigns, or demand generation, with at least 3 years in a B2B SaaS environment
• 5+ years of experience developing campaign and content strategies and managing cross-functional marketing projects
• 3+ years of experience designing and executing account-based marketing programs across various engagement levels
• Proficiency in using marketing automation tools and analytics to optimize campaign performance