Senior Campus Marketing Manager

Job Summary

To support a growing educational initiative, the full-time Senior Campus Marketing Manager will develop and execute marketing campaigns to increase student enrollment in for-credit courses, while working remotely and traveling about once a month.

Key responsibilities

• Build and manage term playbooks for partner campuses, focusing on student awareness and enrollment
• Design and implement community engagement strategies with alumni, student clubs, and organizations to foster student involvement
• Measure and analyze enrollment metrics, optimizing marketing efforts based on performance data

Required qualifications

• Proven track record of increasing enrollment or acquisition numbers through strategic marketing efforts
• Experience in building and managing campus ambassador or community programs
• Demonstrated ability to create and execute marketing campaigns, including email and SMS outreach
• Experience in managing programs across multiple sites or campuses simultaneously
• Familiarity with using AI tools to enhance marketing processes and automate tasks