Senior Consultant, Tracking Strategy

Job Summary

Acting as a key strategic partner, the full-time Senior Consultant, Tracking Strategy will manage complex tracking programs, leveraging deep marketing research expertise and storytelling skills to translate insights into actionable business strategies for clients.

Key responsibilities

• Serve as the trusted advisor for multi-category or multi-country tracking programs, engaging with key client stakeholders
• Lead discovery sessions to define program needs and translate objectives into research inputs aligned with company methodology
• Drive client buy-in and organizational change by integrating new metrics and ensuring insights are actionable and aligned with business objectives

Required qualifications

• 5+ years of experience in Brand Health Tracking, either client-side or at a market research agency or technology platform
• Expert understanding of quantitative market research methodologies, especially in brand health and advertising effectiveness
• Knowledge of modern marketing science principles, particularly the Ehrenberg-Bass Institute's methodologies
• Proven ability to build partnerships with senior executives and lead persuasive workshops and presentations
• Exceptional analytical skills to synthesize complex data into strategic insights and compelling narratives