Senior Copywriter

Job Summary

Owning the weekly email strategy and execution, the full-time Senior Copywriter will craft compelling content for multiple brands, manage lifecycle storytelling, and support PR initiatives in a remote environment.

Key responsibilities

• Manage weekly email communications and lifecycle storytelling for F45, FS8, and VAURA, including franchise sales engagement
• Write and edit brand copy for digital and marketing touchpoints, ensuring consistency and alignment with SEO best practices
• Provide writing support for press releases and brand communications, collaborating with the PR team to enhance brand visibility

Required qualifications

• 3-5+ years in content marketing, copywriting, or brand communications, preferably within fitness or consumer brands
• Proven experience managing email or lifecycle marketing programs and writing sales-driven email campaigns
• Versatile writing skills with the ability to adapt tone and voice across multiple brands and formats
• Experience supporting PR efforts, including familiarity with digital PR practices and earned media
• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field, or equivalent experience