Senior Creative Lead

Job Summary

Owning the creative strategy for organic social, paid acquisition, UGC, and major launches, the full-time Senior Creative Lead will develop concepts, write briefs, and direct the output of the creative team while working remotely.

Key responsibilities

• Develop and manage creative strategy across various platforms and formats
• Write briefs and provide feedback to enhance the quality of content produced by the team and creators
• Run a structured paid-creative testing program and analyze performance data to inform future creative decisions

Required qualifications

• 7+ years of experience in creative strategy, social, content, or brand marketing
• Proven track record of directing successful creative projects and understanding performance metrics
• Strong writing skills for creating briefs, hooks, and scripts
• Fluency in TikTok, Reels, Shorts, YouTube, and paid-social formats
• Deep knowledge of the trading card game community and its culture