Senior Creative Strategist

Job Summary

To lead the development of insight-driven direct mail marketing programs, the remote Senior Creative Strategist will manage cross-functional collaboration between Analytics, Creative, Production, and Account Management teams while serving as a trusted advisor to clients in the financial services sector.

Key responsibilities

• Develop comprehensive direct mail strategies that align client business goals with audience insights and performance objectives
• Act as the primary strategic contact for client engagements, leading discovery sessions and presenting campaign performance insights to senior stakeholders
• Analyze campaign results to identify opportunities for improvement in response rates, conversion, and customer acquisition

Required qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business, or related field
• 8+ years of experience in direct marketing, CRM marketing, or creative strategy within regulated industries
• Proven experience developing direct mail strategies for financial services or fintech
• Strong understanding of audience segmentation, testing methodologies, and performance measurement
• Exceptional client-facing communication and relationship management skills