Senior Creative Strategist

Job Summary

Leading creative and content strategy for a defined growth portfolio within Demand Generation, the full-time Senior Creative Strategist will independently manage initiatives from audience insight and strategic planning through development, launch, experimentation, and optimization across various channels.

Key responsibilities

• Own creative and content strategy for an assigned growth portfolio, aligning business objectives with audience needs and channel behavior
• Develop audience-specific messaging frameworks and identify opportunities for creative experimentation based on performance data and customer insights
• Co-develop tactical plans with cross-functional partners and lead the testing roadmap for the portfolio, ensuring effective execution and performance reviews

Required qualifications

• 6+ years of experience in creative strategy, performance marketing, or related fields with a track record of measurable business outcomes
• Advanced proficiency with AI-powered tools and workflows, applying AI across various stages of creative strategy
• Strong analytical skills with experience in designing and evaluating creative tests and interpreting performance data
• Proven ability to independently lead complex creative initiatives from insight through launch and iteration
• Deep understanding of performance marketing and its relationship with creative, media, and content strategies