Senior Creative Strategist

Job Summary

Driving growth for DTC/eCommerce brands, the full-time remote Senior Creative Strategist will own ad creative across a portfolio, developing concepts, messaging, and testing strategies while collaborating with a cross-functional team to achieve measurable results.

Key responsibilities

• Own the ad creative strategy and testing roadmap for a portfolio of DTC/eCommerce brands
• Analyze creative performance to identify winning concepts and actionable testing opportunities
• Develop performance-driven creative concepts and collaborate with Growth Strategists and Media Buyers to align strategies with commercial objectives

Required qualifications

• 4+ years of experience in performance creative strategy, specifically with DTC/eCommerce brands
• Strong experience developing and testing Meta (Facebook & Instagram) paid social creative
• Proven track record of creating direct-response creative that drives measurable performance improvements
• Deep understanding of direct-response marketing principles and customer psychology
• Excellent copywriting skills with the ability to create compelling messaging and ad copy