Senior Creative Strategist

Job Summary

Leading creative and content strategy for a defined growth portfolio, the full-time Senior Creative Strategist will independently manage initiatives from audience insight and strategic planning through development and optimization across paid and unpaid experiences.

Key Responsibilities

• Own creative and content strategy for assigned growth portfolios, connecting business objectives with audience needs
• Co-develop quarterly tactical plans and own the testing roadmap, defining hypotheses and success measures
• Lead new creative and content development initiatives, providing actionable feedback and coordinating with creative and technical partners

Required Qualifications

• 6+ years of relevant experience in creative strategy, performance marketing, or related fields
• Strong analytical skills with experience in forming hypotheses and interpreting performance data
• Advanced fluency with AI-powered tools and workflows in creative strategy
• Experience independently leading complex creative initiatives from insight to launch
• Understanding of performance marketing and its relationship with creative and content