Senior CRM Data Manager
Job Summary
To drive customer engagement and revenue growth, the full-time Senior CRM Data Manager will manage audience strategy, segmentation, and data activation remotely, collaborating with various teams to execute targeted marketing campaigns.
Key responsibilities
- Develop and manage audience segmentation strategies for various marketing campaigns
- Build and maintain target audiences for lifecycle and promotional CRM programs
- Collaborate with CRM Strategy and Operations teams to ensure accurate audience delivery and campaign execution
Required qualifications
- Bachelor's degree in Marketing, Business, Information Systems, Analytics, Data Science, or a related field
- 10+ years of experience in CRM, database marketing, audience management, or marketing analytics
- Experience developing audiences for email, CRM, and digital marketing campaigns
- Strong understanding of customer segmentation and campaign execution processes
- Experience with CRM and marketing automation platforms such as SFMC or AJO
Complete Job Description
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