Senior CRM Manager

Job Summary

To lead the CRM strategy and execution, the full-time Senior CRM Manager will manage customer communications across various channels, utilizing data-driven insights to enhance engagement, conversion, and retention metrics in a remote work environment.

Key responsibilities

• Develop and implement the CRM strategy across the customer lifecycle, focusing on onboarding, activation, retention, and reactivation
• Oversee lifecycle communications in email, SMS, and other channels, ensuring timely and relevant messaging
• Run rigorous testing programs to optimize CRM initiatives and collaborate with cross-functional teams for alignment on customer messaging

Required qualifications

• 6-10 years of experience in CRM, lifecycle marketing, or email marketing, preferably with DTC brands
• Extensive hands-on experience with Braze, including Canvas Flow and segmentation
• Strong analytical skills with experience in designing and analyzing experiments, including A/B testing
• Familiarity with data pipelines and schemas that support CRM platforms
• Proven project management and cross-functional collaboration skills