Senior CRM Specialist

Job Summary

Hands-on and technically strong, the full-time Senior CRM Specialist will build, deploy, and maintain email campaigns and customer journeys in Adobe Experience Cloud, working remotely across the U.S. and Canada while ensuring accuracy and brand alignment in all sends.

Key responsibilities

• Own the build, QA, and deployment of email campaigns in Adobe Campaign and/or Adobe Journey Optimizer, ensuring timely and accurate sends
• Translate briefs and journey maps into functional builds, addressing gaps and raising questions as needed
• Audit existing campaigns and journeys, diagnosing issues and recommending improvements to enhance program performance

Required qualifications

• Bachelor's degree in Marketing, Information Systems, Computer Science, Business, or a related field (or equivalent professional experience)
• 5 to 8 years of hands-on CRM and lifecycle marketing experience, particularly in Adobe Experience Cloud
• Proven ability to manage CRM projects end to end with minimal oversight
• Strong understanding of lifecycle marketing and customer journey design
• Hands-on production experience in Adobe Campaign and/or Adobe Journey Optimizer