Senior Customer Lifecycle Marketing Manager
Job Summary
Driving customer loyalty and retention, the full-time Senior Customer Lifecycle Marketing Manager will develop and execute lifecycle communication programs, manage customer communication channels, and collaborate cross-functionally to enhance customer experiences in a remote work environment.
Key responsibilities
- Build and implement lifecycle communication programs to improve onboarding, product adoption, and retention
- Partner with cross-functional teams to map customer journeys and develop scalable engagement programs
- Analyze data to optimize lifecycle performance and enhance customer engagement strategies
Required qualifications
- BA/BS required; MBA preferred
- 5+ years of experience in lifecycle marketing or customer retention
- Proven ability to develop and execute lifecycle or retention strategies
- Experience with data analysis to inform marketing strategies
- Collaborative mindset with a track record of building partnerships across departments
Complete Job Description
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