Senior Customer Marketing Manager

Job Summary

Leading customer marketing programs for accountant firms and SMB/MM customers, the full-time Senior Customer Marketing Manager will develop strategies for product launches, webinars, and in-person events, while collaborating closely with cross-functional teams in a remote-first environment.

Key responsibilities:

• Lead customer marketing strategy for product launches and education programs, partnering with Product Marketing on messaging and measurement
• Develop and execute strategies for webinars and virtual programs focused on customer education, retention, and cross-sell opportunities
• Design and implement in-person customer event strategies, including audience targeting, programming, and success metrics

Required qualifications:

• 5+ years of experience in customer marketing, lifecycle marketing, or related fields
• Proven experience leading product launches and customer education initiatives from strategy to measurement
• Strong project management skills with the ability to manage multiple complex priorities
• Demonstrated analytical skills, including defining KPIs and evaluating performance
• Experience with marketing automation and webinar platforms