Senior Customer Marketing Manager

Job Summary

Seeking a strategic and hands-on Senior Customer Marketing Manager, the full-time remote position will establish and grow the customer marketing function by developing programs that enhance customer engagement, retention, and advocacy through storytelling and collaboration with cross-functional teams.

Key responsibilities

• Establish the foundation of customer marketing by evaluating current activities, defining priorities, and creating scalable processes
• Own the customer storytelling program, sourcing and drafting case studies, testimonials, and narratives to support marketing and sales efforts
• Build and maintain a scalable customer reference program to match advocates with relevant sales opportunities and assess customer lifecycle engagement initiatives

Required qualifications

• 5+ years of B2B SaaS marketing experience, including 3+ years in customer marketing or advocacy
• Exceptional writing and interviewing skills with a proven ability to create persuasive customer narratives
• Demonstrated experience in establishing or scaling customer marketing programs and aligning stakeholders
• Strong project management skills with experience in defining KPIs and evaluating campaign performance
• Ability to collaborate effectively with cross-functional teams, including Customer Success, Sales, and Product Marketing