Senior Customer Marketing Manager

Job Summary

Seeking a strategic and data-driven Senior Customer Marketing Manager, the full-time remote position will manage customer engagement throughout the lifecycle, focusing on onboarding, adoption, retention, and expansion while collaborating with cross-functional teams to enhance product value and reduce churn.

Key responsibilities

• Own and develop programs that engage customers across their entire journey, from onboarding to renewal and expansion
• Define customer segments, lifecycle stages, and create messaging and campaign playbooks to enhance engagement
• Partner with various teams to translate customer insights into actionable marketing strategies and improve product adoption

Required qualifications

• 7+ years of marketing experience, including 3+ years in customer marketing or related fields
• Proven experience in building customer journeys and lifecycle programs
• Track record of developing trigger-based campaigns tied to customer activity and renewal timing
• Strong understanding of B2B SaaS or cybersecurity environments
• Excellent project management skills with the ability to manage multiple priorities effectively