Senior Customer Marketing Manager

Job Summary

As CoderPad's first customer marketer, the full-time Senior Customer Marketing Manager will own and execute the customer marketing plan, focusing on driving expansion pipeline and building customer advocacy while working East Coast hours.

Key responsibilities

• Own the self-serve-to-Enterprise upgrade marketing motion and scale successful programs
• Build lifecycle programs that support customer success and drive feature adoption
• Create and manage the customer advocacy program, including case studies and customer events

Required qualifications

• 6+ years in B2B SaaS marketing, with at least 3 years in customer, lifecycle, or expansion marketing
• Proven experience in owning an expansion pipeline and executing a customer marketing plan end to end
• Experience partnering with Operations and Customer Success to build customer segments and scores
• Demonstrated ability to run advocacy programs, including case studies and advisory boards
• Strong analytical skills to define metrics and work with Ops on attribution