Senior Customer Marketing Manager
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Job Summary
Experienced marketers will find a full-time remote opportunity as a Senior Customer Marketing Manager, responsible for building and leading customer marketing programs that drive engagement, adoption, retention, and expansion while collaborating with cross-functional teams.
Key responsibilities
- Define quarterly goals and objectives for the customer marketing function in partnership with leadership and stakeholders
- Lead lifecycle marketing initiatives from onboarding through renewal, including building trigger-based campaigns in HubSpot
- Develop and manage customer advocacy programs, communications, and events to enhance customer relationships and engagement
Required qualifications
- 7+ years in B2B marketing, with at least 5 years focused on customer marketing or advocacy in B2B SaaS
- Experience in building customer marketing programs that drive measurable adoption and retention
- Proven track record of running customer advocacy and reference programs
- Hands-on experience with HubSpot for lifecycle campaign management
- Strong analytical skills to interpret campaign performance and customer data
Complete Job Description
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