Senior Customer Marketing Specialist
Job Summary
Driving customer renewals and advocacy, the full-time Senior Customer Marketing Specialist will develop and execute lifecycle marketing campaigns, collaborate with internal teams, and optimize customer engagement strategies in a remote environment.
Key responsibilities
- Design and implement customer marketing campaigns that enhance product adoption, retention, and advocacy
- Collaborate with sales and customer success teams to align marketing efforts with organizational priorities
- Monitor and analyze campaign performance to improve ROI and achieve retention goals
Required qualifications
- 5+ years of B2B marketing experience, preferably in SaaS
- Minimum of 2 years in customer marketing, lifecycle marketing, or advocacy roles
- Experience in developing customer advocacy and reference programs
- Hands-on experience with marketing technologies like 6sense, Marketo, and Salesforce
- Strong understanding of the relationship between marketing and sales priorities
Complete Job Description
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