Senior Data Analyst

Job Summary

As the analytical partner to the User Acquisition team, the full-time Senior Data Analyst will work remotely to measure user acquisition across mobile apps and web properties, focusing on attribution, channel performance, and cohort analysis to provide actionable recommendations for budget allocation.

Key responsibilities

• Design, build, and maintain datasets and data pipelines for self-service analytics and data-driven decision-making
• Own user acquisition performance measurement across various paid channels, analyzing metrics such as CPI/CAC and ROAS
• Build and maintain predictive LTV models and conduct analyses to identify user drop-off points in the acquisition funnel

Required qualifications

• 4+ years in analytics, with at least 2 years supporting user acquisition or performance marketing for mobile apps
• Solid SQL and Python programming skills, with experience in large-scale production data
• Hands-on experience with at least one Mobile Measurement Partner (MMP) and understanding of attribution concepts
• Experience building dashboards and conducting cohort analyses
• Familiarity with growth marketing concepts, including A/B Testing and Incrementality